Bit By Bit Logo
The goal was to create a logo for a museum exhibit highlighting the creators behind indie video games. The typography was built on an isometric grid, referencing the visual style common in many indie titles. Constructing the letterforms from block-like shapes reinforces the connection to the concept of “bits” and early digital aesthetics.
Initial Concepts
Revisions
Pre-Final Revisions
Final Logo
Logo Mockup at entrance of exhibit
Bit By Bit Posters
The aim of these posters was to inform the target audience of aspiring game developers that the musueam was happening and to give them an idea of why it mattered to them. Through the posters they continue to use the isometric grid used throughout the brainding, while the imagery is to create the idea of ideas flowing with wonder and creativty. The result evokes the sense of ideas spilling out freely, reflecting the boundless imagination of indie developers.
Poster - 60x40 in.
Poster - 45x74.4 in.
Bit By Bit Info Displays
The objective of these digital displays was to inform museum attendees while maintaining the playful tone of the overall exhibit. The initial slides use a structured grid to clearly present information, grounding the experience. The final slide introduces clicking a coin that triggers the whole display case lighting up while showcing how that creator impacted the game industry today on the screen, evoking the feeling of discovering a secret in a video game.
Displays - 1440x1080 px.
Info Displays - 2.5x2.8x5.7 ft.